The SaaS (software as a service) market has grown exponentially in the last decade. Delivering software solutions to various companies has become a lucrative business that will only keep developing in this digital world.
However, being an expanding marketplace also means facing more competitors. If you’re running a SaaS company, you need to work hard to stay ahead of your rivals. One of the most effective ways to boost your business is by implementing an efficient SEO strategy.
The following article will guide you through the complex process of creating a tailor-made SEO plan.
Why SaaS Businesses Need SEO Strategies
Running a SaaS company requires you to attract new customers. Many businesses rely on paid ads, PPCs, and affiliate marketing to quickly boost the number of customers. However, these activities can be quite costly, which is why an increasing number of companies are introducing SEO to their marketing plan.
So, you should consider investing in SEO to drive more traffic to your website and incite exponential organic growth. For instance, you can hire a SaaS SEO service & expert SEO marketing agency – eTraffic, and let them build a quality SEO strategy to boost your online presence and increase conversion rates.
Another reason to rely on SEO is that your competitors already do it. So, if you want to be on par with your biggest rivals, consider investing in SEO soon.
Steps to Create a SaaS SEO Strategy
SEO has penetrated every major industry to become a necessary tool for many companies. If you want to know more about search engine optimization, visit this page and give it a thorough read. Now, let’s see what creating an effective SaaS SEO strategy looks like.
1. Define Your Goals and KPIs
Before planning anything concrete, you must outline your goals and KPIs (a key performance indicator). SEO requires more time to show results, so understanding your goals helps you stay focused. For instance, boosting revenue or broadening the customer base might be your targets.
2. Specify Your Target Market
You should have a clear understanding of what your SaaS business offers. That will help you identify your target market and outline the demographics. Answering questions like “who is your ideal customer” and “how does your product help them” will assist you in creating adequate content and other marketing materials.
3. Analyze Competitors
Perform competitive analysis to see what your competitors offer or lack. Understanding their shortcomings or advantages will help you create a more efficient SEO strategy.
4. Conduct Keyword Research and Develop a Tailored Keyword Strategy
Since SEO helps you increase visibility and traffic, performing keyword research is vital in this process. Aside from analyzing search volume, you should also focus on competition level, searcher intent, and the marketing funnel stage.
5. Craft a Content Strategy to Outperform the Competitors
Once you line up the most important keywords, you can think about building a content strategy. Depending on your intent and goals, consider blogs, visual and video copies, social media content, product copies, podcasts, PRs, sale and landing pages, et cetera.
6. Work on Technical and On-Page SEO
Technical SEO requires detailed website control to see whether everything is up to industry standards. These elements include site architecture, crawler accessibility, mobile-responsive design, broken pages, and so on.
On-page SEO factors you should focus on are keyword presence in title tags, content subheadings, optimized images, outbound and internal links, SEO-friendly URLs, et cetera.
7. Improve Backlinking
Google uses backlinks to determine a page’s relevance, quality, and authority. So, create share-worthy content, promote it, or use guest posts to earn more links.
8. Increase Conversion Rates
Aside from building a company’s online visibility and traffic, SEO also boosts conversion rates. At this point, you should think about the first pages your potential customers come in contact with. Make sure these pages have excellent user experience, design, and content to transform visitors into customers.
9. Track and Measure Results
The final part of a successful SaaS SEO strategy is creating a system for measuring and tracking the results. Analyze traffic flow, ranking, and conversion rates and see whether some aspects need improving.
Featured photo by Austin Distel on Unsplash.