As a business owner, web design would be one of the core aspects of managing a company online. Without a properly optimized website, it’s practically impossible to lead a business to success, as online users will leave before being converted to paying customers. However, while the current web design tools and specialists make it easier to manage, it does not mean that it will always be efficient.
For example, not every business owner prioritizes accessibility when designing a website, which is a shame. Online users choose a company over countless others because of accessibility. It always feels good to know that a company goes out of its way for more accessibility. That said, here’s how best to incorporate accessibility into proper web design.
The Content Must Be Accessible And Easy To Read
For example, if you are running an online store, the first thing online users should see is the premier lineup of your products. If they want to see more, there should be an easily accessible menu to choose what they want. It’s not something that should take more than a few seconds to find, as online users have very short attention spans. This is why user experience (UX) is one of the top priorities of an online business.
For content to be easier to read, adding a font switching tool can get the job done. It doesn’t seem like much, but those having trouble seeing will undoubtedly appreciate the gesture. It’s all about making sure that your website caters to all its visitors in the best possible way.
Making The Most Out Of Video Content
Aside from the products and services, video content is an excellent way to market a website and incorporate accessibility. Videos are typically easier for people to digest, and many make video content, even ads, a part of their daily routine. To that end, it’s a good idea to take advantage of accessibility in your videos. For example, AI transcription and captioning have two significant benefits. It can help those who are hard of hearing through captions, and the transcript can help search engine algorithms find and index a site’s content. It’s a win-win situation and one that you can easily incorporate into your videos.
Building A Website For The Mobile Market
Last but certainly not least, it would be remiss for any business to ignore the potential of the mobile market. When developing a website, the primary focus must be on mobile phones. While laptop and computer browsers are typically the default, a staggering percentage of mobile phone users can further expand your website’s reach. So, by focusing on smartphones, you are incorporating more accessibility to your website and making it easier for people to find.
While web design is not something to be taken lightly, there are many ways to make it easy. After all, web optimization is about making things simple for online users. You don’t have to do much to accomplish the task, as keeping things simple is the point of optimized and accessible web design.
Featured image: Pixabay (StartupStockPhotos).
