When it comes to the internet, search engines have become part of our daily life. Almost all our web interactions start with some form of search (unless we already know a specific site address). Indeed, search has become so essential; it has even coined a new phrase – these days, we don’t ‘search’, we ‘Google.’

Getting your site to the top of the search engines is an involved and intricate process that requires exhaustive work in coding, design, content and other associated marketing tactics. Search Engine Optimization (SEO) is now one of the fastest-growing areas of internet development and serves as a way to push sites higher up searches.

Tried and Tested Methods For Better Search Positioning
In truth, to see the best results, you would be well-advised to outsource to companies like www.clickintelligence.co who will tirelessly do this work for you, rather than getting bogged down in the intricacies yourself. However, if you want to make in-roads to the process, there are still some basic things you can do that will have a beneficial effect on your rankings.

Register with the search engines:
All search engines use robots (affectionately called spiders due to the way they traverse the web) to scan the internet for information. Chances are, eventually, these spiders will find you – but you can significantly speed up the process by signing up to the engines first. Google pretty much rules the roost in terms of search, so it should be your first port of call. Registering with Google is easy, but don’t discount the others – Bing, Yahoo, DuckDuckGo, etc. While Google accounts for 92% of all search, being on the others certainly won’t do you any harm.

Keep your content updated continuously:
If there’s one thing all the major search engines like, it’s updated relevant content, so be sure to add new information to your pages frequently.

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Think about terms your clients might use in search and incorporate them:
When writing your web content, try to think about keywords or phrases your audience might use to find that information and incorporate them into your text. For example, if your company has a new product, include the name in the headline and add factual details rather than flowery descriptive text. Including long-tail keywords will go a long way to promoting your pages on search engines.

Try to build inward links to your site:
Google’s algorithm was designed to check the number of inward links that point to a website. While the system has become more complex over the years, the search engine still places importance on links, so try to get other sites to link to your content. One of the best ways to do this is by generating original and engaging content which people are more inclined to find interesting. Inward links remain one of the most potent ways you can improve ranking in search results.

Use social channels:
At the very least, set up a Facebook and Twitter page and update them regularly. Also, remember to include your logo and website address as an additional way for clients to find you.

The road to the top of search engines is long, but the benefits for your site will be impressive and long-lasting. It’s a complex environment that needs the advice of a specialist, but even the small actions above should produce a positive impact on your ranking.

Featured photo by Diggity Marketing on Unsplash.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.

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