Now, it’s no secret that the retail market is one of the more competitive markets out there. With constant new brands and stores popping up every day, the competition for customers has never been fiercer.
However, you can quickly deliver personalized messages that drive customer engagement and boost sales with an embedded video in email. By using these emails to re-engage your customers the right way, the benefits won’t just be to your company but also to your customers. Let’s take a look!
What are Personalized Video Emails?
Video emails contain a video rather than text content, often with a personalized touch. They come in all shapes and sizes and sometimes replace standard email templates for this reason.
How Can They Benefit Your Business?
Here are the top ways personalized video emails to build long-term customer relationships.
Customer Engagement
By adding a personalized video to an email, you can quickly and easily engage your customers and provide them with much-needed information about your business.
The interaction has been proven to increase customer loyalty and encourage repeat purchases – leading to more gains for your company in the long run! What’s more, adding this personal touch helps your customers to understand the benefits of your product or service quickly.
Improved Retention Rates
Video emails are also great for increasing customer retention rates by keeping existing customers informed about the latest offers and products coming up to get them excited about buying again!
Communication is vital for building long-term customer relationships, and video emails are a great way to do this!
Keeping Your Brand Alive
Now and then, customers will need information about your products or services but may not want to make an effort to visit your website.
It is where personalized video emails come in handy. They contain all the benefits of traditional email marketing, but with the added benefit of showing your customers what you have to offer. It’s a win-win situation!
Make Customers Feel Loved
Finally, an embedded video in email is beneficial because it makes your customers feel special and loved, especially if you choose to send them at specific times, such as on their birthday or anniversary.
It is a great way to increase customer loyalty and have them come back for more!
Show Off Your Company Culture
Personalized video emails are also a great way to show off your company culture, leading to an increase in applicants for new roles within your organization.
It is the perfect way to get young talent into your business and give them that added incentive to join you! According to statistics, 69 percent of people prefer video over text when learning about a product or service.
How Do You Use Them Effectively?
Now that you know how personalized video emails can benefit your business, it’s time to look at the best ways to use them.
The Right Timing
As mentioned above, personalizing video emails is a great way to communicate with existing customers. However, you must pick the right moment to send them.
Think about when your customers would benefit most from receiving this information – time-sensitive information such as special offers might be more appropriate for sending at specific times of the year like Christmas, for example!
The Right Tone of Voice
When you personalize your video emails, you must keep your tone consistent with your brand. There can be a fear of losing valuable customers if they find your email difficult to understand or impersonal.
If in doubt, test out some different versions of your video email with friends or family to see which they prefer.
Add Some Personality
Adding personality to your video emails can help to engage customers and show them that your business is fun, exciting, and approachable.
Don’t be afraid to make mistakes in this area. The most important thing is that you can communicate with your audience effectively!
Keep Production Costs Low
Production costs can be high if you are not careful, which is why it’s essential to keep them low to maximize profits. Spend time planning your emails carefully and try out different templates before deciding on the best option for your business!
Try Different Formats
Last but not least, remember that while video emails are great for keeping existing customers informed, you might also want to try using other types of video marketing, such as social media videos or video testimonials.
It is the best way to maximize the benefits of personalized video emails and use this form of content marketing across multiple platforms.
Make It a Relevant Personalized Experience
The most important thing to realize when sending personalized video emails is that it’s all about creating a unique customer experience.
Ensure your email content is relevant and reflects what they liked best about previous purchases, so they keep coming back for more!
Find New Customers with Video Emails
You can also attract your new customers by the embedded video in email. Many businesses find success by sending these messages to cold audiences because it allows them to correlate their story and connect with their audience informally.
Featured graphics: Mikeshouts.
