Whether you’re raising funds for a political party or encouraging young voters to show up on election day, technology can seriously help your cause.
If you’re simply going around and knocking on people’s doors, you’re lagging behind the times. Sure, door-to-door campaigning still works, but technology can boost your efforts to an entirely different level. When you compare traditional marketing to digital marketing, the latter is far superior!
So, get ready for an easy-to-follow guide on how you can use technology to boost your political marketing and ultimately achieve your goals.
Optimize SMS Marketing
The likelihood is, you’re reading this guide on your smartphone, or if you’re not, your smartphone is almost certainly in your pocket or on the table.
This is one of the reasons why SMS marketing (also known as text message marketing) works so well – because everyone carries a smartphone with them. So, when people receive a marketing text message, they’re more than likely going to open and read it!
To get the most out of SMS marketing, it’s recommended that you use the software provided by Tatango. It’s incredibly user-friendly and makes sending mass text messages to millions of potential voters and donors seem like a walk in the park.
In recent times, crowdfunding has become a popular tool for achieving political objectives (primarily fundraising).
In case you don’t know, crowdfunding is the simple process of funding a project, goal, or venture through donations from a large number of people. Typically, donations are capped at low amounts to encourage people to donate in mass numbers.
Sell Merchandise Online
The world is crazy about merchandise and merchandise is a great way to express your views and beliefs, which young people never shy away from (hence its popularity).
So, as a political candidate or organization, you should start an online store to sell your merchandise and grow your name.
Post Vlogs, Blogs, And Articles
Political marketing is now heavily centered around online content; namely vlogs, blogs, articles, and social media posts. If your content is creative and engaging, it will be liked and shared with others, providing you with natural growth.
Assemble A Strong Digital Team
Many political groups now hire remote team members to work for them. This means that, rather than working together in person, these types of employees work from home. This is a great way to strengthen your team if you can’t get access to particular employees domestically.
Consider Paid Ads
Paid ads are a surefire way to boost your political broadcasts and messages – but, as the name suggests, you need to pay for them.
Communicate With Voters And Donors Over Social Media
Speaking of social media, you should regularly communicate with voters and donors over all the major platforms, including:
This is a great way to build a relationship with your audience and ultimately gain leverage over political rivals.
Automate Certain Tasks
Technology enables lots of different tasks to be automated. This is especially useful for tasks that are time-consuming, such as email responses and posting content to social media at set times.
By following this guide, you’ll drastically improve your political marketing and give yourself a greater chance of achieving your political goals, from raising money to increasing your votes.
Featured image: Pixabay (jmexclusives).