Well, it turns out that we may be wrong. The rumor about the LEGO Lord of the Rings Sméagol & Déagol (40761) being the Gift With Purchase (GWP) for LEGO Icons The Lord of the Rings: The Shire (10354) might actually be true.
While The Shire listing indicates that the Easter Bunny Surprise is the GWP, the “Features” section seems to say otherwise. It includes an image of the Sméagol & Déagol set along with the text “A very precious gift with purchase” and “Relive an iconic scene when you buy LEGO Icons The Lord of the Rings: The Shire.”
But here’s the catch: the Bunny GWP still stands, and the Sméagol & Déagol set is also a GWP when you buy The Shire—but it appears to be for LEGO Insiders. This means you might need to be a member to snag this extra precious set. I could be wrong, but that’s how it looks for now.
Now, onto the main event. The LEGO Icons The Lord of the Rings: The Shire (10354) is a 2,017-piece set that beautifully captures Bilbo Baggins’ home and his grand eleventy-first birthday party. It features nine minifigures, including Bilbo, Frodo, Sam, Merry, Pippin, Rosie, Gandalf, and the Proudfoots (or Proudfeet, depending on who you ask).
Beyond the stunning display, the set has some fun interactive elements. A hidden mechanism lets Bilbo pull off his famous vanishing act, while another transforms a burning letter into The One Ring. There’s even a dragon firework to recreate Gandalf’s party trick—minus the hobbit panic.
Measuring 20 cm (7.5 in) high, 45 cm (17.5 in) wide, and 27 cm (10.5 in) deep, this set is as grand as it is charming. It launches on April 5, 2025, for US$269.99, with early access on April 2 for LEGO Insiders.
Images: LEGO.
