If you haven’t already heard, ZTE-owned nubia has also gotten into the business of gaming smartphone. The device it is bring to the gaming table is nubia Red Magic Mars, announced last November. And mind you, this isn’t just a device that marketeers brand it as a gaming smartphone. It does have some chops that make it so, starting with an innovative liquid and air cooling tech which nubia claims to provide “superior heat dissipation for maximum gaming performance.”

nubia Red Magic Mars Gaming Smartphone

The cooling system features premium Cooper heat pipe that contains de-ionized vapor that evaporates and condenses to direct heat away from the process and the GPU. In addition, there is “an industry-first” four diamond-shaped air channels, featuring a three-layer graphene and custom-engineered air exchanges, that further boost air circulation which in turns enhances the cooling. Finally, the back of the device where the heat dissipates is crafted from a unique metal alloy that is said to dissipate heat 64 percent more effectively than plastic or glass.

nubia Red Magic Mars Gaming Smartphone

nubia said all these cooling measures help to lower the CPU temperature by 13.2 degrees Celsius (55.8 Fahrenheit) which in turn boost its performance by over 70 percent. Other gaming-centric features include capacitive shoulder buttons (likely not esports approved if you ask me…), esports-inspired RGB on the back that lets you customize the look with 16.8 million colors and brilliant lighting effects, 3D stereo speakers and cinema-grade surround sound technology, and rather intriguing feature that dish out console-grade haptic technology with over 1,000 vibration patterns to let you feel in-game gunfire, explosions and whatnot.

Beyond the gaming-centric features, there is the last year’s flagship SoC, the Qualcomm Snapdragon 845, paired to Adreno 630 GPU, up to 10 GB RAM and 256 GB storage, a 6-inch FHD+ display with 18:9 aspect ratio, a 3,800 mAh battery with NeoPower 3.0 Quick Charge, 4G LTE radios, dual band WiFi with MIMO 2×2, Bluetooth 5.0 and the garden variety of sensors. With a single lens 16 MP main camera is certainly for the avid mobile photography enthusiasts. As for the front, it gets a fairly regular 8 MP shooter. Lets just say that cameras ain’t it strongest suit.

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Unlike many awesome China handsets, this is one handset that you can actually buy. Prices start at $399, but at the time of writing, only the black model with 8 GB + 128 GB is available. The rest are, for now, sold out. Skip ahead for a product promo video.

Images: nubia.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.