having a distaste for today’s rum offerings because they are a little too fancy? then may we invite you to check out the Papa’s Pilar Super Premium Rum, an adult beverage inspired by Ernest Hemingway’s exploits on land and sea, and more importantly, promised to “return rum to its gutsy roots.” this delectable spirit here happens to be a recipient of the “Best New Rum of 2013” bestowed by Caribbean Journal. a choice two flavors are being offered: Papa’s Pilar Dark and Papa’s Pilar Blonde, each bearing its own distinctive taste and flavor, and each having its own accolade. the spirit was born of multiple rums, hand-selected from the Caribbean, Central America and Florida, and when they reaches the shores of the U.S.A., they are artfully married in a unique solera aging and blending process by Master Blenders of Papa’s Pilar, using American Oak Bourbon barrels, Port Wine casks, and finishing in Spanish Sherry casks.

apart from the spirit, the distinctive bottle is also worthy of a mention: it takes on the form that reminiscent of the WWII canteen and featuring an etched compass closure, a symbol of adventure on land and sea, and a chain link to keep it close to the bottle at all time, no matter where you might bring them to. the Papa’s Pilar Super Premium Rum is available now in 750 ml bottle in both on- and off-premise accounts in several states including Northern California, Florida, Maryland, Massachusetts, Michigan, New Jersey, Rhode Island, Tennessee, Texas and Washington, D.C. it carries a SRP of $39.99 and $29.99 for the Dark and Blonde, respectively.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.

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