Pepsi may not dominate pop culture the way Coca-Cola does, but it sure knows how to insert itself into just about anything. From sneakers to Black Myth collabs, Pepsi’s merch game runs deep. And now it has bubbled its way onto Seiko’s iconic 5 Sports line. Enter the Seiko 5 Sports Pepsi Limited Edition.
Sounds exciting, though truth be told, it feels like a bit of a missed opportunity. Instead of going all-in with a bold soda-drenched dial, Seiko played it safe: two automatic watches with Pepsi hints limited to bezel colors, dial details, and branding on the face, caseback, and, for one model, even the strap.
The SBSA319 channels retro vibes with its 38 mm stainless steel case (12.1 mm thick) and a crisp white-silver dial framed by blue-edged indices. At 6 o’clock sits a throwback 1990s Pepsi logo, reminding you of simpler times when soda logos were chunky and unapologetic. It runs on the Caliber 4R36 automatic movement with 41 hours of power reserve and is water resistant to 100 meters.
For something bolder, the SBSC023 steps up with a 42.5 mm case (13.6 mm thick) in black-coated stainless steel and a silicon strap embossed with “PEPSI.” This one packs the Caliber 4R34 GMT movement, letting you track two time zones at once—handy if you’re balancing Pepsi o’clock in New York and Tokyo. Both models feature see-through casebacks stamped with Pepsi logos and come in Pepsi-can style boxes. Limited to 7,000 pieces each worldwide (500 allocated to Japan).
In Japan, the SBSA319 retails for 51,700 Yen while the SBSC023 is 73,700 yen. Meanwhile, in the US, the SRPL99 goes for US$395 and the GMT SSK047 sits at US$550.
Images: Seiko [JP].
