Disney asked, “What if Cinderella went to Paris Fashion Week instead of a ball?” and fashion house Viktor & Rolf said, “Hold my glass slipper.” The result is a couture collector doll so stylish it would make the Fairy Godmother take notes. Yes, dear Fairy Godmother, Viktor&Rolf is eyeing your job in dressing up bullied poor girls. Ha! And you thought AI would have it first.
But yes, Mattel actually has dolls that aren’t Barbie, Monster High, or Barney. I wonder why Barbie isn’t onboard with this one. Perhaps four is a crowd, and going three-way is just right. Nah. I am just speculating. Anyhoo, doll collectors and couture enthusiasts, we want you to meet the Viktor&Rolf x Disney Collector Cinderella Doll.
This unexpected three-way collaboration brings together Disney, Mattel, and fashion label Viktor&Rolf for a limited-edition take on Cinderella that trades fairy-tale sweetness for high fashion drama. Inspired by a tulle and embroidered gown from Viktor&Rolf’s Spring Summer 2019 Haute Couture “Fashion Statements” collection, this doll looks less like she is waiting for a prince and more like she is waiting for a front-row seat.
This version of Cinderella wears a sculptural couture gown, glass high heels, and, in a very 2026 twist, carries a smartphone paused at 11:59 p.m. Midnight still matters, just digitally now. It is a neat detail that nods to the original story while quietly updating it for modern sensibilities. No pumpkin carriage. No running down castle steps. Just fashion and control.
The doll also marks the closing chapter of the 75th anniversary celebration of Disney’s Cinderella, reimagining the character as a fashion muse rather than a damsel. It is clearly designed for display, not play, and it feels aimed squarely at collectors who enjoy seeing pop culture collide with runway thinking.
If you are curious how this even came together, a 30-minute documentary titled Disney Princess: Create Your World – Mattel and Viktor&Rolf is coming later this year, offering a behind-the-scenes look at the collaboration.
In the meantime, you may want to secure the Viktor&Rolf x Disney Collector Cinderella Doll by pre-ordering it for US$125. Shipping is expected on or before May 01, 2026.
Image: Mattel.
