China’s handset makers are taking market segmentation to the next level which, IMHO, should be less of an importance in the age of globalization. Think may be able to save some marketing and even development cost if they ditch one of the oldest “trick” in the marketing books. As far as segmentation goes, Vivo is all for it. That said it has just launched a new mid-range device for the India market.

The phone, Vivo 17 Pro, may not be a flagship device of the China-based smartphone maker, but damn, the cameras seem to say otherwise. The star features here is no doubt the world’s first 32 MP dual pop-up selfie camera (32 MP + 8 MP). You read that right. This pop-up camera one-up the handset maker’s own flagship Vivo Nex 3 with a dual camera front-facing camera on a pop-up system.

Imaging on this device further touts a quad-camera setup around the back, packing a 48 MP Sony IMX582 sensor main camera, a 13 MP telephoto camera with 2x optical zoom, an 8 MP wide-angle camera and a 2 MP bokeh/depth camera. Under the hood, its Qualcomm Snapdragon 675 AIE mobile platform is supported by 8 GB of RAM and 128 GB of storage, and a 4,100 mAh battery with “Dual-Engine Fast Charging.”

Fronting the device is a 6.44-inch FHD+ (2,400 x 1,080 pixels) Super AMOLED, 2.5D glass “Ultra FullView Display”. The rest of specs are fairly rudimentary. Expect to find dual-bank WiFi, Bluetooth 5.0, dual SIM support, 3G/4G LTE radios, and the usual suspect of location and sensors.

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Vivo 17 Pro Smartphone was launched in India on September 20 and it is available for “pre-book” at retail stores across India. It is not known how much it costs, though.

Images: Vivo India.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.