While maintaining a successful online store is becoming more and more important, many businesses still see the advantages of running a physical store. If you are having trouble drawing in enough potential customers, it can feel demoralizing. Here you will find some tips to make your store more exciting and therefore more attractive.
Revamp The Exterior
Giving the outside of your store a new look can sometimes be enough to remind people of its existence and attract more interest. Within the limits of your lease and other permissions, transform the exterior to clearly convey the brand of your business. What do you want people to feel when they see your storefront? Use the answer to this question as a basis for creativity.
Offer More Than What’s Expected
There are plenty of ways that a business can exceed expectations. Amazing customer service is one method, but another could be to include quirky and unusual additions that your customers don’t associate with your business. For example, a furniture manufacturer might send a free pouch of hot chocolate along with fabric samples to keep customers interested. Your store could have an ice hockey table or a small cafe section even if it doesn’t specifically operate within the entertainment or hospitality industry. Thoughtful touches can demonstrate to people in your store that your business cares about service and innovation.
Play Music That Works With Your Brand
It isn’t just about what your customers can see as they walk around your store. It’s also about what they hear. Find out what the top background music companies for businesses are and choose music that fits your brand identity. Although visitors to your store might not pay attention to the specific tunes or lyrics, music can help to support a chosen atmosphere. Carefully consider what background music would be suitable for your store and its target market.
Use Seamless Technology
More and more stores are taking advantage of technology to help with customer service. Restaurants can use robot waiters to guide guests to their tables and bring their meals. Self-service in a variety of industries is becoming increasingly popular, which frees up members of staff to focus on a truly considerate and welcoming customer service approach. For example, a clothing store might have self-service checkouts, but this means that staff can be more attentive to individual customer needs.
Nurture A Following Online
Whether you run a single store or a chain of branches, you can use social media to capture your audience’s imagination and generate a loyal following. Rather than focusing only on selling your products through these channels, keep your audience updated with fun and interesting details about your store, such as highlighting individual members of staff or showing off a new feature.
An exciting store experience might not be suitable for every kind of business. If you have a store and think that a bit more excitement could be useful to encourage more sales, hopefully, some of these suggestions will inspire you.
Featured photo by Ashim D’Silva on Unsplash.
