Hop in, folks—we’re hopping back to 2023, when vodka did something unexpected: it went soft. Not in spirit, but in packaging. Meet the Absolut Paper Bottle, the most eco-conscious way to get responsibly tipsy. Yes, we’re talking about that Absolut. The one known for stylish glass bottles now wants to save the planet one recyclable buzz at a time.
This isn’t just marketing fluff, either. The Absolut Paper Bottle is made of 57% paper, with a recyclable plastic barrier to keep your vodka from turning into a science experiment. It still looks chic, still feels solid in your hand, and best of all, doesn’t shatter when your clumsy friend knocks it off the kitchen counter.
Launched in the UK in partnership with Tesco, the bottle had a three-month trial run, making it the first time a major spirits brand dared to ditch glass on retail shelves. And guess what? People were into it. Apparently, saving the environment while sipping on a vodka tonic is a vibe.
This move is part of Absolut’s bigger green dream—which also includes cutting carbon emissions, reusing glass, and sipping without guilt. Eventually, the brand hopes to go fully bio-based, meaning one day, your vodka might come in something that feels suspiciously like a paper towel roll.
So, while it might not revolutionize drinking overnight, the Absolut Paper Bottle is a solid reminder that even our vices can go green. It’s not just a clever gimmick—it’s Absolut’s way of telling the booze industry, “Hey, maybe don’t destroy the planet while you hydrate in reverse.”
Drink responsibly. Recycle even more responsibly.
Images: Absolut.
