Behold, the future of BMW 4 series is here and it has an awkwardly massive double kidney grille that may not be everyone. BMW has just revealed the BMW Concept 4 which is essentially a preview of what the next-generation 4 Series, M3 and M4, and like I said, it may not be good news to everyone.

BMW Concept 4 at Frankfurt Motor Show

TBH, I think can get use to that (the gigantic grille). I was taken aback initially, but after spending sometime looking at it, the Concept 4 actually has a pretty unique front end. I won’t go as far as to call it gorgeous, but it looks pretty imposing, alright.

BMW Concept 4 at Frankfurt Motor Show

The extra-large double kidney grille and the sculpted front, large air intakes, together with the athletic stance, makes it looks like it is going to pounce on any unsuspecting automobile like a jaguar. Oops. There you go. I have said it. It does look like a little Jaguar-ish doesn’t it?

Anyways, not a lot is known at this point, saved for the marketing mambo jambo about its design. Or if you look at another perspective, a prepare set of arguments to defend its look. Like I have said, I think it looks cool. Kind of. So, what about you? What do you think of the new look of the 4 series? Is it a yay or nay?

All images courtesy of BMW AG.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.

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