Japan’s love for snacks just reached a whole new level—because why just eat Calbee chips when you can wear them too? For the first time ever, Calbee has joined forces with Bandai Spirits’ Ichiban Kuji, the beloved no-loss lottery, to bring a collection of snack-inspired merchandise that’s as fun as it is bizarre. The lineup drops on February 1, 2025, at FamilyMart and Ichiban Kuji Online.
A Prize Lineup Worthy of a Snack Aisle
Topping the prize list is the Shiawase Butter Potato Chips Blanket, which cleverly folds into a cushion shaped like the iconic chip bag. Next up, the Tumbler & Snack Bowl Set lets you snack in style, while the Eco Bags, available in Jagabee and Potato Chips designs, add a crunchy touch to your daily errands.
For those who hate getting snack dust on their fingers (we see you, gamers), there’s the Snack Tongs—because using chopsticks for chips is so last year. Other prizes include glassware, rubber coasters, hair clips, and even stationery modeled after Calbee classics like Jagariko and Kappa Ebisen.
ASMR Meets Jagariko?
The Last One Prize is where things get weird in the best way possible: a life-sized Jagariko ASMR Clock that plays the iconic sound of crunching potato sticks at set intervals. Perfect for those who want their room to sound like a snack commercial 24/7.
For more details (or to find a store near you), visit Ichiban Kuji’s official site [JP].
Keep going for some super cool product images.
Images: Calbee [JP]/Ichiban Kuji [JP].
