MINI has taken to the sea, but not with an amphibious vehicle as one might have guessed. It now has a surfboard to its name and mind you, that’s a fully working surfboard that we are talking about. Not a concept. Not a prototype. Which is an awesome thing because we hate reading about stuff that we can’t enjoy or buy even if we don’t have the intention of buying. It just feel good to know it is a real thing and not something that sits in the archive and fades into oblivion. Developed by Christopher Weil, head of MINI exterior design and pro surfer Kalani Robb, and working with California-based Channel Islands Surfboards, the world’s first MINI surfboard is not mini in size though. In fact, it is a regular size board blessed with a little bit more volume and armed with low rocker for agility and fast feeling, just like its land-going MINI automobile has been offering.

MINI Surfboard by Channel Islands Surfboards

Kalani said “I had long desired to create a board that I have just as much fun on the water, as with my MINI on the asphalt” and so he did, along with Weil, who we don’t understand why was he in the picture when obviously surfboard isn’t his thing. But I guess design knows no boundaries, or maybe he was there to make sure the MINI branding stays as it should? I don’t know. Like the car, the surfboard is customizable too in the aspect of color and size, which buyers can choose virtually any color he or she desires and select the size most comfortable to him or her. The boards will be rolled out by Channel Islands’ Santa Barbara factory and is destined to go on sale as “The MINI” at select stores and through Channel Islands online shop for 750 euros (about US$810).

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MINI Surfboard by Channel Islands Surfboards

MINI Surfboard by Channel Islands Surfboards

MINI Surfboard by Channel Islands Surfboards

MINI Surfboard by Channel Islands Surfboards

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.