Now that Beats have not one, but two pairs of truly wireless earbuds, is there still a place for not-so-truly wireless earbuds like the Beats Flex? Apparently, Beats think there is, or perhaps, the Apple-owned company is trying to leverage on trendy followers of Hiroshi Fujiwara’s fragment design the earbuds relevant?

fragment design x Beats Flex earbuds

So yes, Hiroshi Fujiwara has partnered with Beats to give Beats Flex a fragment design makeover – specifically a “minimalist, tonal black design.” Along with the black-on-black design is, of course, fragment’s branding, namely the FRGMT logo and the double lightning logo. You will also get fragment-touched packaging along with a cobranded decal inside.

Beyond the minimal black colorway, the fragment design x Beats Flex earbuds is pretty much the Beats Flex you have come to know. This means it boasts features like magnetic earbuds with auto-play/pause, “power, precise sound,” up to 12 hours of listening time, the Apple W1 chip, and Class 1 Wireless Bluetooth.

fragment design x Beats Flex earbuds

Normally, we would question the rationale for such collaborations, but not with this one because of the price. It turns out that fragment design x Beats Flex earbuds cost the same affordable US$69.99. No premium. Are you surprised? I know I am.

That said, if you are in the market for a pair of wireless earbuds, I’d say why not this one? I mean, you get the endorsement of a trendy streetwear brand and assured audio quality and reliability, but without the premium. What’s not to love, right?

NOW READ  Another LEGO Star Wars Video Game Arrives To Apple Arcade

The fragment design x Beats Flex earbuds is slated to drop on Apple.com on November 18, 2021.

Images: Beats.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.