(photos: Jonathan Beer) Hasselblad H4D-40 Ferrari Edition | €21,499.00 | www.hasselblad.com
megapixel is to camera like horsepower is to fine racing machine. that said, it is no surprise for Swedish camera maker Hasselblad and Ferrari to come together to collaborate on a special edition Hasselblad camera. and why shouldn’t they? after all, both marques share the same passion for performance and luxury albeit being in different arenas. and the result of this marriage is the Hasselblad H4D-40 Ferrari Edition you see here. this special edition Hasselblad H4D-40 40 megapixel shooter is permeated with luxury sports car maker, Ferrari’s iconic design sense. while its hereditary specs from the H4D-40 such as 40 megapixel medium format sensor, True Focus technology, H system lens line with integral central lens shutter, and ISO speed range of between 100 to 1600 should satisfy the most demanding shutterbugs, it is the camera’s dashing new Ferrari “Rosso Fuoco” colorway, bearing the legendary Cavallino Rampante (aka the “prancing horse”) that caught our eyes. the H4D-40 Ferrari Edition camera is equipped with 80mm lens and comes with an exclusive handmade glass topped display box that features luxurious lining, dual storage layers, and the distinctive prancing horse branding. the Hasselblad H4D-40 Ferrari Edition is produced in a limited edition of only 499 cameras and cost an whopping €21,499 or US$28,164, based on the current going rate. take a closer look at this awesome camera after the break.