Whether it’s sauces or merch, HEINZ is no stranger to mixing things up—but teaming up with Mustard (the producer, not the condiment) for a co-created HEINZ product? That’s next-level saucy. And, yes, Mustard (whose real name fittingly is Dijon) literally had a hand in creating this mustard.
The partnership, officially dubbed Mustard x Mustard, dropped during the biggest night in music, promising fans a year of surprises, including a new limited-edition mustard flavor mixed by Mustard himself. And here’s the kicker: this is the first new HEINZ Mustard in nearly a decade. Clearly, Mustard’s talent for blending goes beyond beats—he’s remixing the condiment game too.
Appointed as HEINZ’s first-ever Chief Mustard Officer, Mustard isn’t just lending his name. He’s remixing recipes, hosting events, and generally making sure mustard gets the respect it deserves. His culinary love isn’t exactly new—he’s been on the grill since his youth, which explains why he famously rocks a diamond-encrusted HEINZ Mustard chain.
So what’s this new mustard going to taste like? Fans will just have to wait. But considering Mustard’s impeccable track record for turning hits into chart-toppers, expectations are high. To be the first to taste the remix and stay up to date on the collaboration’s surprises, sign up at MustardxMustard.com.
In the words of Mustard: Are you ready to taste the remix?
Images: The Kraft Heinz Company.
