Honor, the sub-brand of Huawei that is supposedly geared towards the younger market segment, has just revealed a new smartwatch, Honor MagicWatch 2. We checked. Honor MagicWatch 2 is not yet a thing in China and that’s quite unusual, given that it is usually China first, then the rest of the world.

Anywho, the MagicWatch 2 looks awfully similar to the Huawei Watch GT 2 which kind of confusing because, do the so-called “younger segment” shares the design taste as the rest of the target market which Huawei already wooing?

Seriously, this brand branching should stop if the company has zero idea about what they are doing. Just saying… Enough of my rant. Actually, no. Seriously, I can’t stop ranting. It just feel like lazy attempt to sell more or capture a larger market.

Honor MagicWatch 2 Smartwatch

From what we see so far, Honor MagicWatch 2 Smartwatch is essentially the Huawei Watch GT 2 even though tech specs are lacking. Just the Kirin A1 chipset and “14-day battery life” are enough to convince us that is the case.

And how the hell “customized clock faces and four different choices of watch straps” “resonates with global youth”? How? Aren’t those also available to the Watch GT 2, or all other smartwatches for that matter? Seriously, how???

Visually, it is nearly identical to the Watch GT 2, but it cost significantly less. That, my friends, is how not to cannibalize your own market. Keeping in mind that in many regions, consumers do have an option of both Huawei and Honor.

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Anyways, Honor MagicWatch 2 Smartwatch will has a starting price of €179 (around U$197) when it becomes available in the global market.

Images: Honor.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.