A travel blog provides an opportunity to share your adventures with your loved ones and other travel enthusiasts. Plus, when executed well, it could be a superb way to generate a passive income.
However, if you’re struggling with low web traffic or limited engagement with your advertising platforms, it is a big indication that you need to make changes to your site.
If you would like to share your knowledge and stories with more people throughout the year and generate a bigger income, read these tips on how to enhance your travel blog in 2020.
Publish Content People Want to Read
If you’re struggling with low web traffic, a high bounce rate, and limited audience engagement, it might be time to rethink your content.
A lack of engagement could suggest you’re not publishing articles people want to read. While this can be disheartening, a little research could help you to connect with your target audience.
For example, visit Google’s Keyword Planner to discover keywords that millions of people are typing into the search engines. You can then publish relevant, useful content they’ll happily read at their leisure.
Plus, as you’ll understand the keywords and phrases people are searching for in Google, you can shape your overseas experience to provide genuine, helpful answers to their questions.
Don’t forget to publish many photos to back-up your advice, opinions, or experiences, too.
Optimize Your Images
Unless you have a web design degree or marketing experience, you might be unaware that you should optimize your images before you upload them onto a website.
Instead of uploading a rather large image straight onto your travel blog, which can take over a page and slow down its speed, you must configure and resize a snap.
For example, you can use a resize image online tool to ensure your photos are the perfect size for your website. It will lead to a faster page load time and a more attractive blog.
Find Your Niche
There are thousands of travel blogs you’ll need to compete with online. To encourage visitors to click on your post, you must pick a niche to stand out from the crowd.
For example, write a travel blog that taps into your lifestyle or passions, such as your vegan diet, book-loving nature, or enthusiasm for animals.
It could help you to connect with readers who share your passions and opinions while helping to set your content apart from the crowd.
Travel to Unusual Destinations
The adventurer inside of you will likely be more than happy to travel to unusual destinations.
It cannot only help you to gain a deeper insight into a culture, but traveling to less popular cities, towns, or countries could increase your clickthrough rate.
As there will be fewer articles about the unusual destination online, you’ll increase the likelihood of a web user clicking on your blog in the search engines or on social media.
If you follow the above tips, you could rapidly grow your web traffic, readership, and income.