You know how MCU’s Tony Stark uses AR and VR to pull off design process? Well, this is not that, but close. Perhaps, even better. Meet the Hyundai and Kia VR Design Evaluation System that allows for 20 individuals, engineers and designers, to simultaneously participate in design development process.

Hyundai Motor Group expect the new VR systems to improve design quality and efficiency and reduction of vehicle development times and annual development costs by 20 percent and 15 percent, respectively.

Hyundai and Kia VR Design Evaluation System

The system can be found at the brands’ global design headquarters. Introduced by Namyang Research and Development Center in South Korea, the technology uses several development applications to enable teams of designers and engineers to carry out vehicle design quality assessments and development verification processes.

“VR headsets allow the brands’ vehicle designers and engineers to virtually enter developmental simulations, with 36 motion tracking sensors detecting and tracking the locations and movement of all users, enabling each to participate accurately in real time. The new VR design evaluation system can currently support up to 20 simultaneous users, enabling greater cross-team collaboration than ever before.”

Given this technology, designers from each brand can efficiently review a multitude of design concepts earlier in the developmental process and in ways that were previously physically impossible.

Hyundai said the system “simulates interior and exterior design elements, lighting, colors and materials, and even virtual environments themselves.” Future plans include establishing remote VR design assessment capabilities to enable real-time virtual collaboration between each brand’s design centers around the world.

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Here’s a video to give you an idea how this amazing technology works:

Images: Hyundai Motor Group.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.