Google might not have their own HDTV set yet (or there never will be) but their presence in our living is inevitable and that presence is going start with media player with Google TV. one of the newest to join this Google TV bandwagon is NETGEAR NeoTV PRIME with Google TV Streaming Player, announced at the 2013 International CES. this new device is said to let you go beyond traditional video streaming and of course, beat your basic TV silly. being ‘with Google TV’, you will now have access to the world of apps available through Google Play, giving you a wealth of entertainment including movies, TV shows, plus music from streaming services from the usual suspects such as Netflix, Amazon Instant Video, HBO Go, Rhapsody, Pandora – just to quote a few. and this ‘Google TV’ don’t just merely upscale the contents for your big screen TV but these apps are designed specifically for TV. with the NeoTV PRIME you can also playback media contents stored in your external USB hard drives and home media servers and a preinstalled aVia media player app is available for managing and sharing your videos, music and photos from any of your digital storage and Google Android devices to your TV. other noteworthy features include one click access to your media player app (on the remote, of course), Bluetooth remote control with touchpad and a full keyboard, built-in Chrome browse for surfing the Web and picture-in-picture feature where you can surf the Internet while watching live TV simultaneously. how’s that for the ultimate couch potato career? we like! the NETGEAR NeoTV PRIME with Google TV Streaming Player is available now for $129.90 a pop. check out a couple product videos after the break.