the camera on iPhone 5 and now, the newer 5s is pretty capable. top that up with the slew of awesome third party photography apps and you have one serious iPhonegraphy device, but there are still some ‘missing links’ that the apps and the built-in camera can’t fill and that’s the real lens effect, a la DSLR lens changing capability, so to speak. this where the olloclip and other similar ‘aftermarket’ lenses for iPhone comes in, but today, olloclip takes this iPhone lens concept a notch up the chart with the olloclip 4-IN-1 iPhone Lens that offers fisheye, wide-angle, and two macro (10x and 15x magnification) lenses, all in a single-piece 23 grams (0.8 oz.) package.

the ingenuity lies in the lens design which has the fisheye and wide-angle lenses on opposite sides, so switching of the lens is by flipping the attachment over, and by unscrewing either of the lenses, it will reveal the macro lens that has been there the whole time. we could imagine the complexity of this setup which allows, for example, the fisheye to function as a proper fisheye lens without affected by the macro lens. housed within the aircraft-grade aluminum body are precision-ground, coated glass optics, designed specifically to work in sync with iPhone 5s’ five-element lens and autofocus matrix metering features. the olloclip 4-IN-1 iPhone Lens is available now for $69.99 and in three colors: black, silver, and red.

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Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.