Attention, streetwear aficionados. Convenience retailer 7-Eleven has announced a collaboration with Overtime and designer, entrepreneur, and art curator Easy Otabor, for a limited-edition Basketball-inspired capsule inspired by 7-Eleven and Speedway Stores.

The collection, Overtime x 7-Eleven curated by Easy Otabor, is inspired by “Game to Eleven”, a phrase popularized by pick-up basketball, and features fan-favorite products like Slurpee drinks and Big Gulp fountain beverages subtly intertwined with basketball themes. Expect to find 7-Eleven and Speedway-branded hoodies, T-shirts, hats, and mesh shorts.

The Overtime x 7-Eleven curated by Easy Otabor will drop on Friday, August 05, 2022, at 1:00 PM ET at 7-Eleven/lp/Overtime.

In addition, customers can win the full capsule by purchasing select products at 7-Eleven, Speedway, or Stripes stores as part of the retailer’s weekly giveaways through Brainfreeze Season.

The individual merchandise will be available to buy from Overtime website, starting at US$50.

Images: 7-Eleven.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.