Pentax has been making headway in the ruggedized camera segment in recent years and it is not about to rest on its laurel anytime soon. it has announced a new duo, the Pentax WG-3 GPS and WG-3 Ruggedized Cameras, to meet the needs of today’s adventure-seeking shutterbugs. the WG-3, now on its 15th generation, features a newly designed, large-aperture, 4x optical zoom lens, high-sensitivity, back-illuminated 16-megapixel CMOS sensor, and sensor-shift Shake Reduction system for sharp, high-quality, low-noise images. on the toughness department, the WG-3 has an improved submersion rating of 45 feet (13.7 meters), an enhanced ruggedized body that can withstand drops of up to 6.6 feet (2 meters), coldproof to 14 degrees Fahrenheit (minus 10 degrees Celsius) and is crushproof, withstanding up to 220 foot pounds of force. other features include GPS functionality for geo-tagging images (only on WG-3 GPS model), a dedicated secondary display for compass direction (only on WG-3 GPS model), elevation or depth below water, Digital Microscope mode and six LED lights around the lens barrel for shadow-free super macro shots, texturized grip and a protrusion-free design to eliminate snags. the Pentax WG-3 GPS & WG-3 Ruggedized Cameras will be making their way to retailers from March 2013 with the WG-3 model costing $299.95, while the GPS model will set you back at $349.95.