Advertising has changed a lot over the years. Prints, commercials, social media, influencers—you name it, they’ve all been tried. But leave it to Japan to completely throw the rulebook out the window. Consumer goods giant Kao Corporation, the company behind household names like Magiclean, has launched not just a campaign, not just a product placement, but an entire video game. Yes, a video game. And no, it’s not AdverGame 2000 shovelware—it’s an actual horror-action title called Silent Cleaning.
As the name suggests, it’s less Call of Duty and more Call of Dirty Tiles. Players step into the shoes of a protagonist tasked with scrubbing down a long-neglected villa inherited from their late father. The catch? Every squeaky swipe of Magiclean risks drawing the attention of “something” lurking in the shadows. It doesn’t see you, but it hears every wipe, scrape, and bucket splash. So you clean, you solve puzzles, and you try not to get eaten while buffing the floors to real-estate standards.
Kao didn’t hold back either. Actual products like Magiclean and Quickle appear in-game, and some even combine to unlock powerful cleaning techniques. Imagine Resident Evil herbs, except instead of mixing red and green plants, you’re mixing sprays and wipes to unlock “Ultra Degreaser Mode.”
The villa itself hides puzzles, secret codes, and family mysteries, all waiting beneath layers of kitchen grime. Survive long enough, and your cleaning performance affects the property’s appraisal value—finally, a game that rewards you for scrubbing toilets.
Silent Cleaning takes about 60–90 minutes to beat and is free on Steam until August 7, 2026. After that, it might vanish into the void, much like the grime it gloriously obliterates.
Images: Kao Corporation [JP].
Story via SoraNews24.
