Some Of The Best Practices When Crafting ’About Us’ Page

Ironically, the second most visited page on most websites is also the one most often treated as an afterthought by merchants. This is truly unfortunate, because the ‘About Us’ page represents a beautiful opportunity to humanize your business and your site, while also introducing the people who make it go to potential customers. For the […]

Pizzeria’s Whimsical Take Of The Pizza Saver Will Put Smiles On Your Face

I am sure you are familiar with pizza saver. You know, the little, three-legged plastic that comes with each takeout pizza? There is really nothing spectacular about this little plastic; it is there to do one job. Well, that was until Canada’s Boston Pizza and ad agency John St. gave it a fun twist. Recently […]

Ogilvy & Mather’s LEGO Campaigns Made Me Want To Buy More LEGO Sets

It is probably just me, but in all seriousness, you can’t deny these images of LEGO will make you adore this world’s famous brick all over again. Created by Asawin Tejasakulsin, senior art director at Ogilvy & Mather Thailand, the advertising campaigns include two series, one named Imagine and the other, Build the Future. The […]

Domino’s In The U.S. Wants To Save Your Pizza From Potholes

If your municipal can’t get its act and fix up potholes on the roads, pizza chain Domino’s will gladly do so on your municipal’s behalf – all in the name of preventing potholes from ruining your pizza. Don’t laugh. This is actually happening in the U.S. and it should count as an embarrassment for the […]

Top Tips For Building Brand Loyalty: Are You Doing It Right?

As any business owner knows and appreciates, if you want to ensure that you gain a loyal customer following and raise the profile of your product offering or range, then you need to ensure that you have a watertight strategy in place to build your brand loyalty. Remember that your brand is how your company […]

Four Ways To Digitally Market Your Business(es)

Is your business doing enough to market itself digitally? As more and more of the world we live in moves online and people spend increasing amounts of time either glued to their smartphone or tablet or connected to the Internet, so business is going to be increasingly driven by the sales that can be made […]

Augmented Reality In Facebook Messenger Is A New Age Of Advertising

Well, I bet you didn’t see this coming. Facebook is finally leveraging on Facebook Messenger to let businesses to reach out to consumers. Messenger has not been pulling in revenue for Facebook, which does make sense for a business entity (but make sense for consumers). But not anymore. At the social media company’s F8 Developer […]

Here Are 9 Tips For Scaling Up Your Ecommerce Business

There are literally hundreds of thousands of ecommerce websites out there selling to every niche and audience imaginable. While there may be little in common between these online businesses, one thing is certain – they all want to generate more revenue and capture more customers. If yours is among them, consider these nine tips for […]

Urinal That Play Ads While You Pee Is A Sign Of Advertising Apocalypse

In case you are wondering, this urinal with built-in video screen does not serve as interactive target for Stormtrooper pisser. They are for ads. What??? Yes. Men, your safe haven from the world of ads have finally met its demise. The public restroom will not be spared from the onslaught of advertising either. But we […]

Clever KFC HK Ads Replaced Plumes Of Explosions With Fried Chicken

When you look at KFC fried chickens, what do they remind you of? Probably just fried chickens. They are not like clouds that often lets our imagination run wild. However, famed advertising agency Ogilvy & Mather’s Hong Kong office thought that those tantalizing fried chickens can be something else, like, you know, plumes resulting from […]