Let’s face it. Everyone likes to buy and collect stuff from their favorite franchise and as such, the major element of most – if not all – fan events is about letting you pick up exclusive merchandise. The Transformers: Battle in Brooklyn jointly hosted by Hasbro and Amazon is no different.
This special event celebrates the upcoming Transformers: Rise of the Beasts film release with a showcase of a diverse selection of toys, apparel, accessories, and home décor, including a boatload of Transformers products exclusive to Amazon. But it is not all about buying; the event will also feature fun-filled Transformers-themed activities, interactive, shoppable Amazon product displays, and surprises for fans too.
Here are the activities fans can expect:
- A Graffiti-Style Mural from Dragon76 – Hasbro teamed up with Japanese street artist Dragon76 to create a spectacular mural in East Williamsburg that showcases the Transformers brand in a vital, passionate ‘90s graffiti style—the perfect backdrop for memorable fan photos and videos to mark the release of Transformers: Rise of the Beasts.
- Transformers Product Showcase – On display will be an exciting exhibition showcasing the hottest new toys like the Bumblebee and Optimus Primal 2-in-1 Converting Masks and the Beast Battle Masters Cheetor figure, as well as collectibles and more from the latest Transformers consumer product lineup. Attendees will also be able to browse a new collection of Amazon-exclusive products inspired by the graffiti mural, including t-shirts, tanks, and hoodies for kids and adults from Merch on Demand, Amazon’s print-on-demand service that allows customers to shop millions of products from popular brands and independent designers. The showcase will include shoppable QR codes that make it easy to order items directly from Amazon. Prime members enjoy fast, free delivery.
- Food Trucks – Event-goers can grab some bites to eat from local, on-site food trucks, Glazed & Confused and Takumi Tacos, which will offer free food from special Transformers-themed menus on a first come, first served basis, as supplies last.
Brooklyn was the chosen location as it was also where part of the movie took place. Speaking of New York, New York-area public transit riders will also be able to purchase Transformers-branded MetroCards featuring 90s graffiti artwork at select stations beginning June 02, 2023.
However, supply is not limitless; around 50,000 MetroCards will be put into distribution at machines located in Penn Station, Grand Central Station, and Times Square.
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