If you ever find yourself admiring your grandfather’s classy, minimalist timepiece where you were a kid, then my guess is, you will appreciate The Superellipse, a premium automatic watch by Singapore-based independent watchmaker, Jubileon. Lets be honest. Most watches look pretty much the same and while some watches try to outdo each other with complex designs, Superellipse takes on the minimal route taken old timepieces from the likes of luxurious brand name like Philippe Patek, Longines and Omega – just to pick out a few. Don’t believe? Just have a look yourself. Come on, you can’t deny the clean lines, minimal clutter dial face does feel a little nostalgia.

The Superellipse Premium Automatic Watch by Jubileon Singapore

Apart from a design that likely to induce a nostalgic feeling, it is a very up-to-date watch that boast features like a 24-jewel Seiko NH35A automatic movement that offers up to 41 hours of running time, a date window at 6 o’clock position, sapphire crystal, 100 meters (328 feet) water resistance, a brushed and polished stainless 316L case, custom decorative screw heads on bezel and casebook, engraved logo on crown, dual tone pad-printed dial, applied hour indices treated with Superluminova C, and a customized straps by Hadley-Roma.

The Superellipse Premium Automatic Watch by Jubileon Singapore

While The Superellipse may share the similar classical touches of big brand names’ classic timepieces, it is, however, not the same in the pricing department. In fact, it is a world of difference, with The Superellipse costing a fraction what luxury brand would have cost at 279-299 Singapore dollars (approximately US$205-220). But here’s the catch-22: it is on Kickstarter with the said pricing, but it needs your help to take it to its funding goal of 20,000 SGD, in order make The Superellipse a reality. So, if you are suitably enchanted by Superellipse’s classic minimalist flair, you may want to consider showing your love by backing the campaign on Kickstarter.

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For the record, we are not saying you should, but it is worth a look. Speaking of which, you can take a closer look at this classic automatic timepiece in the pitch video.

The Superellipse Premium Automatic Watch by Jubileon Singapore

The Superellipse Premium Automatic Watch by Jubileon Singapore

Images courtesy of Jubileon.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.

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