As one of—if not the leading cloud computing providers, the integrated cloud solutions of Microsoft continue to revolutionize the world of business through its Azure platform, utilized by companies like Boeing and Samsung. It provides excellent scalability levels, security, and cost-effectiveness. For this reason, organizations worldwide are using it or looking to outsource Azure migration services, with the majority being SMBs or small to medium-sized enterprises.

Microsoft Azure: What is it?

At its core, the Microsoft Azure platform is what’s referred to as a service in cloud computing, designed to enable businesses to overcome challenges and reach their goals. As a flexible information technology solution, it offers the freedom to create, manage, and deploy applications via global networks.

Reasons to use Microsoft Azure

There are several reasons why modern businesses need to use Microsoft Azure. Here are some of them: 

1. Scalability

If there’s one constant in business, it’s perpetual change. And with Microsoft Azure, you’ll have the ability to adapt easily to any changing circumstance. Its features are flexible, and they can work on either an auto or manual scaling basis, depending on the application usage demands. Unlike more traditional hosting solutions, using Azure for business scaling is easier and more straightforward since you can change service plans based on your needs.

As a result, you’ll have a competitive edge from the outset, as you’ll still be able to take advantage of similar application performance no matter the influx of users. You also won’t have to worry about being underused on-premise solutions.

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2. Cost-efficiency

The pay-as-you-go model of Microsoft enables enterprises to spend only on what they have to use. Azure essentially gives you access to more resources as they’re needed and loads them as clusters. Because of this, you won’t have to spend more on additional IT maintenance and hardware during high-volume transaction periods. This makes it a more cost-efficient approach.

3. Disaster recovery and data backup

With many world-class compliance awards and certifications, Microsoft Azure can help protect business data better than most platforms. In addition, it provides organizations with one-click backup support with virtual machines and SQL databases running it. And in situations where there’s service disruption or data loss, Azure can recover the data much quicker than on-premise IT services can, keeping any downtime at a minimum.

4. Bespoke applications

Many industries with a high level of risks like financial services and healthcare usually require a set of specific applications with unique security and compliance features. With Azure, you’ll be able to adequately address these individual challenges from the implementation of remote access and modernizing the company’s financial system to optimize your relationship with your customers and strengthen their engagement with the brand.


With all of its benefits to offer businesses, it’s not surprising that brands and companies are increasingly relying on Microsoft’s Azure cloud computing platform. If you’re not using it yet, you should. Doing so will allow you to take advantage of all the benefits listed above and more.

Featured photo by Bibhash Banerjee on Unsplash.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.

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