pre-photoshop era’s advertisements are something of an art. despite the lack of colors on TV, print advertising of the 40s were thriving with colors. the beauty lies in the vibrant colors that defined the 40s and 50s advertising, and the products that were introduced at that time. the best part was, photos were rarely used. most ads were drawn by real artists and that, couple with some futuristic products, made the whole American ads something of a collectible today. whether you are an art aficionado or in the advertising industry, we believe this upcoming book from TASCHEN, All-American Ads Of The 40s By Jim Heimann & W.R. Wilkerson (ISBN 978-3836551311) is the ultimate coffee table book for you. ok, maybe 704 pages is a little overwhelming for a coffee table book, but you get the idea.

“Combining social, corporate and graphic history, this new hardcover edition of 40s ads follows America’s development through the anxieties of war to the buying-frenzy of peace. These colorful signs of the times feature both blasts from the past and many brand names still going strong today. It’s hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with “Motorola: More radio pleasure for less money,” or that Electrolux didn’t have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: “Lor-dy, it sure is quiet!”

Through motorcars, cigarettes, lipsticks and cans of Campbell’s soup, this is an at once entertaining and eye-opening survey of the fears, fads and dreams that characterized a decisive decade.”

the All-American Ads Of The 40s By Jim Heimann & W.R. Wilkerson will be available on June 27, 2014 for $35.99, but as always, you can put down money for one starting from today.

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All-American Ads Of The 40s By Jim Heimann & W.R. Wilkerson

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.