There are TVs. There are also very expensive TVs and then there is this: Bang & Olufsen Beovision Harmony TV, a very expensive TV that blurs the line between a TV and art. Denmark’s purveyor of very expensive audio and visual equipment has unveiled took the wrap of its latest A/V masterpiece at Milan Design Week on April 08, 2019. What makes this TV so extraordinary is, it can transform between a TV and audio system/art piece.

Bang & Olufsen Beovision Harmony TV

When not in use or just playing music, the twin slats of crafted oak and aluminum partially obscure the pitch black LG 77-inch OLED screen, drawing your focus to the panels. It may not look like it, but the mixed oak and aluminum are actually two units and even more amazingly, it is actually a sound center. Not just any sound center, mind you. It is a 3-channel, fully-active DSP-based sound center. In other words, it is essentially is an audio equipment on its own.

Bang & Olufsen Beovision Harmony TV

You can choose to stream directly to the sound center from your smartphone via Apple Airplay 2, via built-in Chromecast or Bluetooth. If you so desire, you can listen to the wide collection of tunes on the integrated music services like Tune-In and Deezer too. Your choice. When you want to treat your sight to some visuals, fire the TV up and the two oak and aluminum slatted panels gently fan out and it as they do so, the screen rises to “the perfect viewing height.” I don’t know about “the perfect view height” claim. I guess it really depends on what kind of couch you have. Just saying…

Bang & Olufsen Beovision Harmony TV

When the process is complete, you will have a large screen TV with a complementing sound system right beneath it. Like, who needs a sound bar, right? As a TV, LG’s webOS 4.5 platform opens up a world of entertainment with access to digital entertainment providers like Amazon, Netflix and YouTube. And you will be able to enjoy your favorite shows in awesome surround sound, if supported – thanks to the built-in 7.1 surround sound decoder that lets you hook up to up to eight Beolab speakers, including the likes of Beolab 18, Beolab 50 and Beolab 90.

Bang & Olufsen Beovision Harmony TV

Each unit comes with Beoremote One, crafted from a single piece of extruded aluminum, that lets you wield control over all sources and connected devices. In case you are scratching your head over what Beovision Harmony really is… it is essentially is a LG OLED C9 77-inch TV (optimized for Bang & Olufsen, obviously) slapped with a B&O sound system and some motors, and selling for a fortune.

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In this case, a ‘fortune’ would mean a cool €18,500 (or about US$20,900). Ouch. Coming your way this October. And oh, like any regular flatscreen TV, it can be placed on the floor or wall mounted.

All images courtesy of Bang & Olufsen.

Source: Bang & Olufsen via Luxury Launches.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.