FCA US Leverages On Star Wars Fever To Promote Its Core Brands
We totally understand why businesses are out to woo Disney and Lucasfilm, and vice versa. But the latest collaboration between Fiat Chrysler Automobiles North America and Disney/Lucasfilm leaves us nothing short of flabbergasted and our heads twirling with question marks. What has FCA core brands, namely Chrysler, Dodge, Jeep, Ram […]