FIFA World Cup happens once every four years, and that is enough reason for brands to start asking some very important questions. For example: what if your can of Coors Light was three times taller? No, Coors Light is not selling giant cans of beer. Nice try.
Instead, as football fever sweeps across North America during FIFA World Cup 26, Coors Light has introduced the Coooooors Light Tallerboy, an unusually tall cooler designed to hold three cans of Coors Light stacked vertically.
In other words, it is exactly what it sounds like: a ridiculously elongated can-shaped cooler that stretches the Coors Light branding—and the can itself—to absurd proportions.
I mean, if football matches can go on for 90 minutes plus stoppage time, perhaps your beverage container should be able to keep up. The Tallerboy lets fans stretch their cheers by keeping three cans cold and ready in one towering vessel.
It would have been funnier if Coors Light had simply made a beer can with three times the volume. Unfortunately, that is not what happened. If you want three times the beer, you still have to chuck down three separate cans. But hey, at least you can carry all three cans with ease, and keep them chill to boot, right?
Only 125 Coooooors Light Tallerboys were made available through shop.coorslight.com from 12 PM CT on June 11 through June 18, 2026, for 30 bucks each.
Unfortunately, it appears to have sold out. The catch is that it was a pre-order. At the time of writing, the website still suggests checking back at 12 PM CT on June 18. Whether that means another batch is coming or Coors Light is simply being optimistic remains to be seen.
Images: Coors Light.
