Cupra, the breakout star from SEAT’s lineup, is taking its electric obsession to the fast lane—Formula E. Partnering with Kiro Race Co, the freshly minted CUPRA KIRO team is all set to electrify the 2024/25 season. With a duo of Porsche-powered 99X Electric WCG3 cars, this team isn’t just here to make laps; it’s here to make waves.

Behind the wheel, young talents Dan Ticktum (UK) and David Beckmann (Germany) bring their speed and promise, with Beckmann already clocking a scorching 1m27.755s during tests in Madrid. The team debuts at São Paulo this weekend with a special livery, but the full-season look will only be unveiled in Mexico City come January.
This season, CUPRA KIRO will zip through iconic streets in Miami, Monaco, and London, proving that disruptive innovation isn’t just for road cars. It’s fast, electric, and definitely not your typical Sunday drive.




Images: CUPRA.