If you play games like PUBG and Fortnite, both the PC and mobile version, you will come to term with digital fashion that lets you dress up your in-game character with fashion pieces. Now, if you think paying 50 bucks for a digital costume for your in-game avatar is ridiculous, well, think again. As it turns out, digital clothing is not limited to video game; it is now a thing in the real-world too, and it is way more expensive than what you have in video games.
Dutch startup and “digital fashion” pioneers The Fabricant, Dapper Labs and artist Johanna Jaskowska have created a digital dress called Iridescence which was sold for a mouth-watering $9,500 on the blockchain. So, yeah, your $50 is a far cry from the $9.5K dress which also exists solely online. However, unlike in-game cosmetics, you will be the person “wearing” the digital apparel and the creators actually ‘tailor’ the digital clothes for you based on a photo.
It’s a good thing you don’t need to trouble yourself to visit the store in person to get measured up, eh? Moreover, this being a blockchain asset, it should be more valuable, albeit in cryptocurrency, than your game’s pixel apparels (which in some games, already have taken a life of its own in the form of secondary trading market).
But why would anyone buy digital clothing, let alone one that cost this much? Well, I have no logical explanation for the latter other than that’s what happens when a person has everything in life. As for the former, it could be good if your only venue of showing off your OOTD is digitally via social media.
Like, why bother to buy new clothes which you will barely wear them more than a couple of times and nobody will see it in flesh? I mean, it is definitely going to be a little “greener” when there’s no real, physical materials involved, right? Plus, you won’t ever have a burgeoning closet issue, that’s for sure. In any case, it looks like this is the future whether or not we like it or not.
Images: The Fabricant.