Remember how GoPro tried to dabble in the drone market and failed miserably? Well, DJI is also departing from its usual domain. DJI is turning out action camera too. Lets see how it goes for the drone maker. But somehow I have a feeling that it won’t go south like GoPro did with the Karma. I mean, DJI isn’t new to imaging device unlike GoPro who was clueless about drone.

DJI Osmo Action Camera Announced

Anyways, DJI’s first action camera is called Osmo Action which, as the name suggests, falls under the brand’s Osmo series. Right off the bat, Osmo Action stands out as one that is generous on display as it has not one, but two color displays. There is a 2.25-inch 640 x 360 touch screen at the back and a smaller 1.4-inch screen around the front that lets you frame yourself for self-shots. Imaging is offered by a 12MP 1/2.3” CMOS sensor, paired to a 145-degree f2.8 lens.

Other features DJI RockSteady (basically, DJI’s blend of EIS), 4K HDR videoing, up to 8x slow motion, 4k60p UHD image quality, ISO range of 100-3200 (photo and video), timelapse function, custom exposure settings, voice control, Quick Switch button quick access to modes and settings, built WiFi and Bluetooth, waterproof up to 11 meters, and a lithium polymer battery rated a 1,300 mAh good for 63 minutes of 4K/60fps recording with RockSteady enabled, or up to 135 minutes when recording at 1080p/30fps with stabilization turned off.

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DJI Osmo Action Camera is available starting today from DJI web store, retailing for $349. It will also be available from authorized retailers starting May 22.

All images courtesy of DJI.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.