from concept to reality: ZIIIRO watches go on sale now

ZIIIRO Gravity White Magenta 544px
(image credit: ZIIIRO) ZIIIRO Gravity & Mercury | from €110.00 | www.ziiiro.com

these watches first appeared as a concept but unlike so many concepts that failed to see reality, these watches, known as ZIIRO Gravity and Mercury, is now a reality and they are on sale now. designed by Robert Dabi, the ZIIIRO watches provides a simple and unique way of reading time, though it would take a bit of learning first.
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so do you read the time? the inner swirl is the current hour, while the outer swirl represents the minutes. instead of the conventional strap, it has a flexible bracelet strap which is constructed out of silicone and metal. the Gravity features an interchangeable clock body switchable with other straps of different colors.

for those who prefer a more conventional strap, the Mercury series has the stainless steel mesh band with metal clasp. however, unlike the Gravity series, Mercury series are not customizable for obviously reasons. basically, time reading is the same for both series as they share the same clock-face design. the Mercury comes in four colors, while the Gravity comes in a choice of size colors.

ZIIRO Gravity Customize 544px
 
ZIIRO Gravity How to read time 544px
 
images bar 150x67 ZIIIRO Gravity Yellow Yellow img1 544px ZIIIRO Gravity Yellow Yellow img3 544px ZIIIRO Gravity Yellow Yellow img4 544px
images bar 150x67 ZIIIRO Gravity White White 544px ZIIIRO Gravity White Magenta 544px ZIIIRO Gravity White Green 544px
images bar 150x67 ZIIIRO Gravity Black Magenta 544px ZIIIRO Gravity Black Blue 544px
images bar 150x67 ZIIIRO Mercury Black Magenta img1 544px ZIIIRO Mercury Black Magenta img2 544px ZIIIRO Mercury Black Magenta img4 544px
images bar 150x67 ZIIIRO Mercury Black Blue 544px ZIIIRO Mercury Silver Blue 544px ZIIIRO Mercury Silver Magenta 544px
via Yanko Design