Ever dream of sitting in the hot seat of a car on trailblazing run on the familiar orange plastic Hot Wheels track? Well, now you can – all thanks to the official Mattel and GoPro collaboration. With the Mattel Hot Wheels Zoom In, you can strap on a GoPro Hero4 Session (or any compatible GoPro) in a secure and proper manner, and let it take on the orange track.

Hot Wheels Zoom In GoPro-compatible Toy Car
Photo: Gizmodo.

Now, the idea of first-person view Hot Wheels toy car isn’t new; back in 2011, Mattel had dabbled with the idea, introducing the Hot Wheels Video Racers, but while that thing actually looked like a proper Hot Wheels, its resolution was anything but stellar. It records at a sad 640 x 480 resolution at 30 fps. Bump it up to 60 fps, you’d be getting a 90s-worthy resolution of 320 x 240. It was that bad.

Hot Wheels Zoom In GoPro-compatible Toy Car
Photo: Gizmodo.

The only boon was, it had a built in video screen for reviewing footage, but that was, sadly, of equally pathetic resolution. Then, some folks decided to pull the body of a Hot Wheels toy car to make way for a proper resolution camera, creating what could be the best Hot Wheels chase car footage ever. That was then.

Hot Wheels Zoom In GoPro-compatible Toy Car
Photo: Sarah Tew/CNET.

Fast forward today, Mattel, apparently inspired by those home brewed contraptions, decided to create an official GoPro-compatible Hot Wheels car, the Hot Wheels Zoom In. Basically, Zoom In a Hot Wheels toy car, complete with wheels and chassis, but in place of a proper car-defining body, it has a purpose-designed cradle with plastic clip to hold a tiny cube GoPro in place (which kind of makes it more like a camera trolley or sled). That’s basically it. All you have to do is to throw in an awesome track set, slap a GoPro on it and you are good to go.

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Apparently, the Hot Wheels Zoom In will be available later this month. Anyways, it is super affordable at $1.09, but that is, obviously, not including the camera which you have to acquire. Still, it makes for an awesome toy/accessory if you already own a GoPro camera. You can read a full review by Andrew Liszewski on Gizmodo.

Hot Wheels Zoom In GoPro-compatible Toy Car
Photo: Gizmodo.
Hot Wheels Zoom In GoPro-compatible Toy Car
Photo: Gizmodo.
Hot Wheels Zoom In GoPro-compatible Toy Car
Photo: Sarah Tew/CNET.

Featured image: Sarah New/CNET.

Image and source: Gizmodo.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.