Well, that was quick. On August 26 (Monday), Beyond Meat announced a partnership with KFC to introduced plant-based fried ‘chicken’ known as Beyond Fried Chicken. You heard that right. Vegan KFC was here. It was here and it was gone in a jiffy. Beyond Fried Chicken debuted as a limited, exclusive, one restaurant test on August 27 (Tuesday) at Cobb Parkway KFC restaurant near SunTrust Park in Atlanta, Georgia.

Guests were treated to a complimentary sample of Beyond Fried Chicken, which was presented in a choice of nuggets or boneless wings, from 10:30AM to 6:30PM with purchase of any KFC menu item. It was ‘while supplies last’ and it didn’t quite last because, all supplies were snapped up in under five hours.

The stock couldn’t even last till evening. Whether or not if there were really that many avid vegans wanting a taste of plant-based KFC is not clear. However, based on the customer feedback from the Atlanta test and among other factors, KFC will evaluate if it will carry out a broader test or even a potential national rollout.

With the limited test, KFC has became the first U.S. national quick-service restaurant (QSR, or basically, fast food chain) to introduce plant-based chicken. If the reception at Atlanta is anything to go by, it could prove that plant-based chicken could be a potential cash register ringer for the Kentucky-based fast food chain.

Images: Beyond Meat.

Source: Beyond Meat via Engadget [1] [2].

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.