LG has not been very active in the smartphone arena. The last we heard was like the K Series. But finally, its long awaited new device was announced last month in South Korea and today, it will be hitting the shelves in the U.S.

In case you haven’t already heard, it is a mid-ranger called LG Velvet, powered by none other than today’s mid-range SoC of choice, the Qualcomm Snapdragon 765G and oh yea, it is a 5G-ready device. Can we just that, in an age of thickening smartphone, LG Velvet surprises with a pretty darn thin profile of just 7.9 mm.

LG Velvet Mid-range Android Smartphone

We love how LG has adopted a water droplets-inspired camera layout around the back for its triple camera setup. And also a hole punch/notch hybrid for its 16 MP front-facing camera. It is a beautiful phone no doubt, but will it persuade you to own one? Here’s a quite specs rundown straight from the source:

• Chipset:1 Qualcomm® Snapdragon™ 765G 5G Mobile Platform
• Display: 6.8-inch 20.5:9 FHD+ P-OLED Cinematic FullVision (2,460 x 1,080 / 395ppi)
• Memory: 6GB RAM / 128GB ROM / microSD (up to 2TB)
• Camera:– Rear: 48MP 2 Standard (F1.8 / 0.8μm / 79˚) / 8MP Wide (F2.2 / 1.12μm / 120˚) /5MP Depth (F2.4 / 1. 12μm / 81˚)– Front: 16MP Standard (F1.9 / 1.0μm / 73˚)
• Battery: 4,300mAh
• Operating System: Android 10
• Size: 3 167. 2 x 74.1 x 7.9mm
• Weight: 3 180g
• Network: 5G / LTE / 3G / 2G
• Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5.1 / NFC /USB Type-C (USB 3.1 Compatible)
• Biometrics: In-Display Fingerprint Sensor
• Colors: Illusion Sunset / Aurora White / Aurora Gray / Aurora Green / Aurora Silver 4 / New Black 4
• Others: Stereo Speaker / AI CAM / Google Lens / Google Assistant / LG 3D Sound Engine / IP68 Water and Dust Resistance / HDR10 / Qualcomm Quick Charge™ 4+ Technology / MIL-STD 810G Compliance / LG Pay / FM Radio

LG Velvet Mid-range Android Smartphone

Beyond that, the LG Velvet is also compatible with the enhanced LG Dual Screen (sold separately) for folks who demand more screens. The LG Velvet 5G smartphone will be available in stateside starting today. Sale of the device starts with AT&T, with T-Mobile and Verizon to follow suit this summer.

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Eager beaver can pick up the phone from AT&T today for full retail price of the device is US$599.99, or you go with a contract or AT&T installment plan. OnePlus Nord, which should priced at sub-500, may have ruined LG’s shot in the mid-range market. Granted, Nord’s availability in the U.S. is yet to be confirmed.

LG Velvet Mid-range Android Smartphone

All images courtesy of LG Electronics.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.