up to this point, smartphones are offered “as is”, which means out-of-the-box, each model looks the same. customization is an afterthought and usually, from third-party makers of cases, decals and the likes. with the much anticipated Motorola Moto X Smartphone that “as is” doesn’t exist. it is the first smartphone that actually lets you dictate the look (not the form, though). you are empowered to decide what color and details that goes to front, back, accent and you even get to chose the memory, wallpapers, and add a name or a short message to it. in short, when it rolls out of the factory in Fort Worth, Texas, USA, it would be your kind of phone. there are over 2,000 possible combinations – from real wood to woven backs, Google-owned Motorola is confident that there is something for everyone and if you changed your mind, you can even redesign it or return the phone within 14 days. we hate to say this, but this little customization ‘gimmick’ might just revolutionize the smartphone industry.

sporting a unique curved back, obviously to fit our hands like a glove, the Moto X is equipped with a 4.7-inch AMOLED HD touch display and is powered by a custom X8 chip that has not one, but two dual-core 1.7GHz Snapdragon S4 Pro processors and a quad-core Adreno 320 GPU running the show. other highlights include a Siri-like Touchless Control activated by saying “ok Google Now”, an Active Display that subtly keep in the know of important information, a 2,200 mAh battery boasting up to 24 hours of mixed usage, a 10MP clear pixel shooter, a Full HD videoing-capable 2MP front-facing camera, 2GB of RAM, 16 or 32GB onboard storage (with support from a 2-year free 50GB storage on Google Drive), Bluetooth and WiFi (supports ac protocol and dual-band capable), and 4G LTE radio. additionally, there is an interesting feature called Quick Capture that lets you quickly fire up the camera app with two quick twists of your wrist. the Moto X smartphone will be available in the US through AT&T, Sprint, US Cellular, Verizon Wireless and at national retailers such as Best Buy for $199 with a two-year customer agreement. global availability and pricing will be announced individually by Motorola’s carrier partners.

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UPDATE [January 01, 2014; 4:06PM PST] the Motorola Moto X is now customizable in real bamboo (+$100). the Moto X, in general, is now being offered off-contract for $399.99, which means a Bamboo-adorned Moto X without contract will set you back at $499.99.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.