Pragmatic Play, a prominent multi-product provider to the online gambling industry, known mainly for its prize-winning slots, recently extended its reach into newer territories.
The famed software developer has a strong presence in the international iGaming sector. Owing to its agreements, the provider will leverage its success further. The provider had also recently revealed that it was establishing its live casino platform in Argentina after gaining a permit in Buenos Aires.
Pragmatic Play’s Involvement with the UK and Ireland
Currently, Pragmatic Play develops up to seven slot machines monthly, with many online slots at Betfair Casino. Simultaneously, as mentioned, it also supplies virtual sports, live casino game titles, and bingo, all of which are a part of its multiple-product portfolio. Additionally, the provider’s content is accessible via a single API, making it convenient for online casinos to launch their content.
Having worked with the South African market for some time, the company is expected to find more exposure in regions like the UK and Ireland. The company’s partnership with the South African company comes nearly a year after collaborating with Mexico-based company Gametech.
Pragmatic Play has extended its contract with Hollywoodbets to offer its extensive slots library, virtual sports, and live casino content in these two key regions. The company revealed in a press statement that it would provide its entire slot games portfolio, consisting of more than 250 titles. UK-based and Irish gamblers would now get the opportunity to enjoy the newest releases such as Gorilla Mayhem, Big Bass Splash, and the multiple-prize-winning title Gates of Olympus.
The provider’s live casino portfolio also boasts titles such as the Sweet Bonanza CandyLand, Mega Wheel, and Boom City. Besides, it offers an extensive collection of casino classics popular amongst gambling fans.
A handful of hyper-realistic virtual sports games, a technology that has enhanced the iGaming experience for players, complete the company’s multi-product offering. According to Pragmatic Play, the partnership extension is in keeping with its international growth objectives and business development.
Betting Operations Manager at Hollywoodbets, Dermot O’Connell, revealed that the South African company aims to offer customers premium-quality entertainment and exhilarating experiences. He also stated that they (the company) had found an exemplary partner in Pragmatic Play to enhance their existing game portfolio.
Chief Business Development Officer at Pragmatic Play, Yossi Barzely, stated that the company has been working with Hollywoodbets long enough to know its professionalism and high standards. He added that it is great news to partner with them in additional markets, particularly in the most prominent European market — estimated to reach €52 billion by 2026 — leading to further brand exposure.
What Else is in Store for Pragmatic Play?
In other news, the global game provider is also set to launch a new live casino game studio in Bulgaria to expand its global footprint further to fulfil the ever-increasing demand from its online casino clients.
The cutting-edge facility will be headquartered in the capital city of Sofia. Furthermore, Pragmatic Play is also set to recruit over two-thousand employees to add to its Bulgarian database of potential candidates by the end of 2023.