Sony Honda Mobility AFEELA 1 Reservations

What began as the Sony VISION-S prototype has evolved into AFEELA, a full-fledged automotive brand born from Sony and Honda’s joint venture. Fast-forward to CES 2025, and the AFEELA 1 is no longer a concept—it’s ready to park in your driveway (if your wallet can handle it). Online reservations are now open for this sleek debut model, which combines cutting-edge tech with a hefty dose of refinement.

Sony Honda Mobility AFEELA 1 Reservations

AFEELA 1 isn’t just a car; it’s a personal assistant, entertainer, and driver rolled into one aerodynamic package. With 40 sensors (including LiDAR, cameras, and radars), its ADAS (Advanced Driver Assistance Systems) can practically babysit you on the road. From navigating tough parking spots to monitoring driving conditions, it keeps an eye on the road so you don’t have to—literally.

The cabin, meanwhile, transforms into an entertainment hub. Each seat gets its own display and speakers, complete with Sony’s signature 360 Spatial Sound, so you can binge-watch or listen to your favorite tunes in a cocoon of quiet.

Want to chat with your car? Well, you can do that too. AFEELA Personal Agent is here to banter and even suggest activities, making road trips less lonely. On the performance front, AFEELA 1 boasts nimble handling and smooth rides, courtesy of a 3D Motion Management System that integrates robotics-inspired motor, brake, and suspension control.

Sony Honda Mobility AFEELA 1 Reservations

Inside and out, AFEELA 1 embodies harmonious design with eco-conscious materials, offering a choice of sleek Tidal Gray, Calm White, and Core Black finishes. Buyers can opt for the US$89,900 AFEELA 1 Origin or the US$102,900 AFEELA 1 Signature, with added perks like a rear entertainment system and 21-inch wheels. Both trims come with a 3-year complimentary subscription to services, including over-the-air updates and access to Tesla’s Supercharging Network.

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Deliveries in California are expected by mid-2026. So, are you ready to AFEELA the future? It might be pricey, but hey, who said the future came cheap? Reservation for Sony’s first automobile is open as we speak.

Sony Honda Mobility AFEELA 1 Reservations
Sony Honda Mobility AFEELA 1 Reservations
Sony Honda Mobility AFEELA 1 Reservations
Sony Honda Mobility AFEELA 1 Reservations
Sony Honda Mobility AFEELA 1 Reservations
Sony Honda Mobility AFEELA 1 Reservations
Sony Honda Mobility AFEELA 1 Reservations
Sony Honda Mobility AFEELA 1 Reservations

Images: Sony Honda Mobility.