TAG Heuer marks the launch of the new Formula 1 Season last month with a celebratory smartwatch called TAG Heuer Connected Modular 45 Aston Martin Red Bull Racing. Damn. I almost went out of breath reading the product name alone. Anywho, this special edition wearable tech is based on the brand’s smartwatch Connected Modular 45, a smartwatch that was engineered in collaboration with Intel and launched in March 2017, with the 45mm case watch sporting the Red Bull Racing team color, consisting of midnight blue calfskin strap accented with red stitching.

TAG Heuer Connected Modular 45 Aston Martin Red Bull Racing

In addition to the customary colorway that extrudes the team’s racing spirit, the luxury watchmaker also crafted a special dial with GMT function to go with it and the Formula 1 Team logo can be seen applied on the dial at the on the 9 o’clock mark. Well, that’s all there are to it that sets this special edition apart from the run-of-the-mill TAG Heuer Connected Modular 45 smartwatch. Beyond the cosmetics, TAG Heuer Connected Modular 45 Aston Martin Red Bull Racing is everything you expect from a regular Connected Modular 45.

TAG Heuer Connected Modular 45 Aston Martin Red Bull Racing

What this means is, it has the honor of being the first luxury bearing the Swiss Made Label and it is designed, developed, and assembled in the TAG Heuer Manufacture, in La Chaux-de-Fonds in Switzerland. Luxury aside, Connected Modular 45 is as unique as it can gets – thanks to the connected module that is interchangeable with an Haute Horlogerie mechanical model featuring three hands, chronograph or chronograph Tourbillon COSC certified with a vast choice of materials, colors, and combinations to boot.

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TAG Heuer Connected Modular 45 Aston Martin Red Bull Racing

The modularity does not stop there; it extends to the lugs, strap, and even the buckle. As a connected timepiece, it is powered by Google’s Android Wear 4.4+ driven by an Intel Atom Z34XX processor and features a 1.39-inch AMOLED touchscreen display, 5 sapphire cover glass and durable titanium case, over a day of power, GPS, NFC for payments, 4 GB RAM, water resistant up to 5ATM (50 meters or 164 feet) and wide selection of unlimited customizable TAG Heuer dials. Each piece is accompanied with an additional rubber strap and comes presented in a special midnight blue packaging.

TAG Heuer Connected Modular 45 Aston Martin Red Bull Racing is open for pre-order as we speak, priced at a surprisingly “normal” $1,850. I was expected a lot more premium over the regular Connected Modular. I mean, given the price it already commands and the target demographic, $1,850 isn’t a lot. Anywho, the smartwatch is expected to be available starting May 14, 2018.

Images: TAG Heuer.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.