Werther’s Original has decided that this fall, your denim should serve a higher purpose—caramel storage. That’s right, in honor of National Caramel Month (yes, it is a thing!), they’ve introduced Werther’s Original Pocket Denim sweepstakes: a chance to win a pair of jeans with 30 tiny pockets, each designed to hold one perfect, golden-wrapped Werther’s Original caramel—including the small pocket because do you still use a pocket watch?
Starting October 16, 2024, you can enter for a chance to win one of these limited-edition denim masterpieces by visiting the sweepstakes page. They come in both men’s and women’s sizes and feature a stylish medium wash that somehow makes 30 pockets look practical. Plus, they’ll send you a bag of Werther’s to get your pocket candy game started.
It’s basically a caramel lover’s dream—and a genius solution to that eternal question: What are these tiny pockets even for? Apparently, Werther’s had the answer all along and then some. You’ve got until October 25 to enter, and winners will be announced on October 28. All this caramel-carrying fashion can be yours if you’re lucky enough to snag one of the 200 pairs up for grabs.
And what’s the price of the jeans? Absolutely free… if you win, that is.
Images: Werther’s Original.
