In addition to the new colorful iMac and new M1 chip-powered iPad Pro, Apple has also announced other new products. These includes new purple iPhone 12 and iPhone 12 mini, the next-generation Apple TV 4K, Apple AirTag, and Apple Card Family.

iPhone 12 and iPhone mini Purple

Apple iPhone 12 and iPhone 12 mini Purple

The purple iPhone is pretty much self-explanatory. It is the iPhone 12 and iPhone 12 mini we have known, but in new purple finish and featuring Super Retina XDR display with Ceramic Shield front cover, A14 Bionic chip, dual-camera system and 5G connectivity.

Apple iPhone 12 and iPhone 12 mini Purple

The iPhone and iPhone 12 mini in purple will be available to order on April 23, with availability starting on April 30.

Apple TV 4K with Siri Remote

2021 Apple TV 4K with Siri Remote

Next up is the next-generation of Apple TV 4K. The new 2021 Apple TV 4K features an all-new Siri Remote, innovative color balance technology and high frame rate HDR with Dolby Vision.

The new Apple TV 4K is powered by A12 Bionic chip which offers a significant boost in graphics performance, video decoding, as well as audio processing.

2021 Apple TV 4K with Siri Remote

It will go on sale on April 30 for US$179 and up. Apple TV HD with the new Siri Remote will also be available for US$149 and the new Siri Remote can be picked up separately for US$59 a pop.

Apple AirTag

Apple AirTag

Then, there is the Apple AirTag. A much anticipated tracking device from Apple joining Apple’s Find My ecosystem.

AirTag is a tracking device that lets you locate items, leveraging on the vast, global Find My network. It promised to help find lost item while keeping location data private and anonymous with end-to-end encryption.

Strangely, though. A tracking device should be attached to something and hence, it should have a ring or at least a hole on it. But not Apple AirTag. It has none of those.

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Instead, the precision-etched polished stainless device has to be use with AirTag accessories which include loops and key ring.

Apple AirTag Accessories

Like, seriously, Apple. On one hand, you are saying saving the environment by reducing packaging size and then on the other, you asking people to buy extra which requires extra packaging and handling…

Anyhoo… the AirTag is IP67 rated, so it should be safe out in the wild. It further features built-in speaker, user-replaceable battery, and it promised ease of setup.

Just bring AirTag close to your iPhone and it will connect. While doing so, you can assign AirTag to an item and naming it.

Apple AirTag will go on sale on April 30 in one and four packs for US$29 and US$99, respectively. Sounds like affordable, but not quite because, the aforementioned accessory that is necessary to enable it to attach to an item cost as much as the tracker itself.

In fact, they range from US$29 to US$39. If that’s no upmarket for you, there are the AirTag Hermès Key Ring which starts at US$349.

Apple Card Family

Apple iPhone 12 and iPhone 12 mini Purple

Finally, there is the Apple Card Family which tab les people to share Apple Card, track purchases, manage spending, and ermm, build credit together? It is a strange concept, but will be a thing come May in stateside.

For those who are interested, you may learn more about Apple Card and Apple Card Family over at apple.com.

All images courtesy of Apple Inc.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.