The annual Computex Taipei is arguably, the biggest electronics event in Asia and it is also the Taiwanese mobile and computer maker ASUS’s biggest playground. Makes sense as it is, after all, its home ground and in this year’s show, besides the unveiling its first robot, it has a bunch of other devices to coax the bills out of your wallet. Among them are the world’s first full metal smartphone with invisible antenna design, two other ZenFones and a few laptops and PCs.

ZenFone 3 Deluxe
ASUS ZenFone 3 Deluxe Smartphone
Kicking off the lineup is the ZenFone 3 Deluxe, a device that’s touted as the world’s first full-metal smartphone with invisible antenna design. Clad in strong and light aluminum alloy unibody, the Deluxe has no aesthetic-spoiling lines to be seen on the back and offers a pretty mind-blowing 4.2mm thinnest at its edge. Fronting the device is a large 5.7-inch FHD Super AMOLED display that promised to deliver a gamut of over 100% NTSC color space for an eye-popping experience. Bezel-haters will be glad that the Deluxe has super narrow bezel with a 79% screen-to-body ratio, so you can enjoy more of the rich, vibrant colors the display has to offer.

Powering the device is a Qualcomm Snapdragon 820 chip with up to 6GB of RAM, while graphics is handled by Adreno 530 GPU. Other noteworthy mentions include integrated X12 LTE radio, a mind-blowing 23MP main camera with Sony IMX318 image sensor and large f2.0 aperture lens, 4-axis optical image stabilization, 3-axis electronic image stabilization for steady 4K UHD videos, ASUS TriTech autofocus system that automatically picks second-gen laser, phase detection, or continuous autofocus for accurate and near-instant focusing and tracking of subject, built-in fingerprint sensor, Quick Charge 3.0 technology, reversible USB 3.0 Type-C connector,and finally, a five-speaker setup with NXP smart amplifier and Hi-Res Audio over headphones.

ZenFone 3
ASUS ZenFone 3 Smartphone
Also introduced was the ZenFone 3 that boasts premium design and features, starting with a 5.5-inch FHD Super IPS+ display that offers up to 500cd/m2 brightness and is driven by the new octacore Qualcomm Snapdragon 625 processor with up to 4GB RAM. ZenFone also touts “PC-grade graphics”, along with integrated X9 LTE radio, 802.11ac MU-MIMO wireless connectivity, built-in super quick fingerprint sensor, a narrow bezel design with 77.3 percent screen-to-body ratio, scratch-resistant 2.5D Corning Gorilla Glass, a 16MP main camera with, you guessed it, ASUS TriTech autofocus found on the Deluxe version.

ZenFone 3 Ultra
ASUS ZenFone 3 Ultra Smartphone
And then there’s the ZenFone 3 Ultra, a device that clearly has multimedia lovers squarely in its sight. How? Starting with an enormous 6.8-inch FHD display offering 95% NTSC color gamut to satisfy your video consumption needs – even in outdoors under harsh lighting. The ZenFone 3 Ultra is the world’s first smartphone to feature ASUS-exclusive Tru2Life+ video technology which, according to the horse’s mouth, “harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed, resulting in superior contrast and clarity.” Audio reproduction also gets a boost, through two new powerful five-magnet stereo speakers, bolstered by NXP smart amplifier, as well as Hi-Res Audio over headphones.

It is also touted as the world’s first smartphone to have virtual 7.1-channel surround sound with DTS Headphone:X. Design-wise, it is ASUS-kind of beautiful, sporting a slim, full-metal unibody chassis – with no antenna lines, of course, and a 79 percent screen-to-body ratio, so you can see more of the beautiful display and less of the annoying bezel. 3 Ultra is also powered by octacore Qualcomm Snapdragon 625 processor and has up to 4GB RAM, and it is also outfitted with the same 23MP camera with ASUS TriTech autofocus system as found on the Deluxe model. Fingerprint sensor also comes as standard, along with a large 4,600 mAh battery with Quick Charge 3.0 technology. Interestingly, the ZenFone 3 Ultra can also double as a power bank, supplying your other mobile devices with up to 1.5A of power.

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ZenBook 3
ASUS ZenBook 3 Laptop
The news ZenBook, the ZenBook 3, is as beautiful as its predecessor, sporting a super sleek, aerospace-grade aluminum alloy chassis that’s just 11.9mm thin and weighs a mere 910g (2 lbs). ASUS said this alloy is “50% stronger than the standard alloy.” Powering the clockwork is an Intel Core i7 processor, backed by 16GB of 2133MHz RAM, and up to a 1TB PCIe Gen 3 x4 SSD. Other spec details include a next-gen USB Type-C port, quad-speaker audio by Harman Kardon, a 12.5-inch display that offers a wide 72% NTSC color gamut, edge-to-edge scratch resistant Corning Gorilla Glass 4, slim bezel design with an pretty impressive 82% screen-to-body ratio, world’s thinnest fan design at just 3mmm, a full-size backlit keyboard with 19.8mm key pitch and 0.8mm key travel, glass-covered precision touchpad with palm-rejection technology, Smart Gestures and handwriting support, built-in fingerprint reader, and finally, a 9-hour battery life with fast-charge technology that’s capable of bringing the battery from zero to 60 percent in under 50 minutes.

ASUS Transformer 3 Pro
ASUS Transformer 3 Pro Convertible
There will be a new Transformer in town and that’s the Transformer 3 Pro, a 2-in-1 PC (it is essentially a tablet with keyboard). This aluminum chassis portable measures a mere 8.35 mm thin and is outfitted with a stepless hinge metal kickstart that allows you to manipulate the viewing angle up to 170-degree. It comes standard with the ASUS Transformer Cover keyboard that can be used to turn it into a handy laptop. Key features include a 12.6-inch 2,880 x 1,920 pixels display packing 275ppi, dual front stereo speakers with audio by Harman Kardon, Intel Core i7 processor, up to 1TB PCIe x4 SSD, 16GB of 2133MHz RAM, USB Type-C connector that supports USB 3.1 Gen 2 devices at speeds up to 10Gbps, Thunderbolt 3 connectivity, USB 3.0 and HDMI ports, a 13MP rear-facing camera, and a front-facing camera with Windows Hello facial recognition.

ASUS Transformer 3
ASUS Transformer 3 Convertible
Finally, there’s the ASUS Transformer 3, a lesser Transformer 3, that shares some similarity to the Pro, including the same 12.6-inch 2,880 x 1,920 pixels display packing 275ppi and 7th-gen Intel Core processors. Specs includes up to 512GB SSD, up to 8GB RAM, USB Type-C connector, Thunderbolt 3, built-in fingerprint reader that supports Windows Hello, a 13MP camera, an ultra-thin bezel design that offers 80% screen-to-body ratio, ASUS Tru2Life Video technology, and a detachable ASUS Transformer Sleeve Keyboard with integral 2-position display stand, and a glass-covered precision touchpad. All these features packed into a one and half pounds package (695g) with 6.9mm thinness, and in a size no larger than an A4-size paper.

So there you have it. If you are out in the market for a new phone or laptop that functions as good as it looks, then keep your eyes peeled for these ASUS offerings. Though, unfortunately, we are not aware of their exact availability, nor do we know their pricing.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.