Remember how NYC-based artist turned logo belonging to big corporations into dangerous weapons? Well, meanwhile in Japan, designer Taku Oomura of design studio oodesign is using his free time to turn famous brands’ logo into everyday, usable and mostly not dangerous products. Now, you see the stark difference there? It is like the case of making shiny aluminum ball out of regular foil versus the death wish of eating tide pods.
Anywho, Oomura fascination with shapes and forms inspired him to explore how he could transform recognizable company logos that we see everyday into usable items, like clothes hanger, bookend, fan blade, letter opener and more. Oomura cleverly imagine those recognizable logos into 3D objects and explore what they can be turned into.
— 大村 卓 Taku Omura (@trialanderror50) April 3, 2018
It is a shame that some of the things are miniatures (such as the clothes hanger and the bookend), though. However, there are some really usable products, like the Maruchan, a brand of instant noodles in Japan, is usable as lid clamp for, well, instant bowl noodles and the gradient logo of Bon Curry, as a series of serving bowls.
Words cannot explain how much I am digging the idea. Seriously, those companies should think about getting the product commissioned as official corporate merchandises. Some of them are just too awesome not to turn into actual products.
Images: Taku Oomura.
Source: Spoon & Tamago.